Tesla Inc. is expected to say on Tuesday it had another record delivery year in 2023, in large part due to die-hard Elon Musk fans and tech-savvy early adopters. Now the company is working to widen its appeal. The Austin-based electric vehicle (EV) maker is estimated to have handed over almost 483,200 vehicles in the fourth quarter, according to analysts surveyed by Bloomberg. That means Tesla probably exceeded its goal to deliver 1.8 million cars last year, an all-time high for the company but just a fraction of what Toyota Motor Corp. or General Motors Co. normally sell.
For its next phase of growth, Tesla has to win over everyday buyers, who primarily select vehicles based on price and ease of use. “When you look at car buying in general, we’re trying get to the next set of EV adopters,” Chief Financial Officer Vaibhav Taneja said during an investor call in October.
The Musk-led company faces a number of hurdles to reach that crowd: Inflation and high interest rates have made consumers more cautious about big purchases. Additionally, plenty of buyers still wonder about safety, and if there are enough charging stations. Those who do decide to make the switch from gasoline-powered cars also have an ever-expanding pool of EVs to pick from, besides Tesla.
In another challenge, on Jan. 1, some of Tesla’s models are expected to lose the full, $7,500 federal EV tax credit thanks to stricter battery-component sourcing rules from China. The company’s website says some versions of the Model 3 will be affected.
Tesla took some steps to break into the mass market in 2023. It slashed prices across its lineup, sacrificing profit margins for volumes. The markdowns were especially pronounced in China, the market where Musk has said it’s most difficult to compete.
However, the EV maker will likely still be surpassed by China’s BYD Co., which has a much fresher lineup. Tesla’s newest vehicle, the futuristic-looking Cybertruck still hasn’t reached volume production and is at least a year away from profitability, Musk said in October. The carmaker probably handed over between 200 and 5,000 Cybertrucks in the quarter, analysts estimated.
Tesla has yet to give guidance for how many vehicles it expects to deliver in 2024. The two models that have accounted for about 97% of the company’s deliveries this year — the Model 3 sedan and Model Y sport utility vehicle — first launched in 2017 and 2020.
“We struggle to understand how underlying demand is likely to materially improve with an increasingly aged product lineup, and no incremental reduction in price, amid increasing competition in the EV space,” Toni Sacconaghi, a Bernstein analyst who has the equivalent of a sell rating on Tesla shares, wrote in a research note to clients this week. “Equally importantly, we don’t see the situation improving in 2025.”
Tesla does have a few levers to pull to boost sales going forward. It revamped its Model 3 sedan this year, giving it a sleeker look and longer range. It first offered the vehicle in China before selling it in Europe, and the new Model 3 is expected to reach the US in 2024, though Tesla hasn’t confirmed timing. Additionally, the company is said to be planning to roll out a new version of the Model Y from its Shanghai plant.
Tesla is also expanding its marketing efforts. Tesla has built a formidable brand without paying for traditional advertising, but it’s recently begun experimenting with Google ads. One that’s out now touts the ability to lease a Model Y for $399 a month.
Owuraka Koney, a managing director at Jennison Associates, which holds a stake in Tesla, said he believes the EV maker is doing a lot to reach the next wave of potential customers.
The Cybertruck is drawing curious buyers to Tesla showrooms. Additionally, he said Tesla executives besides Musk, such as design chief Franz von Holzhausen and Lars Moravy, vice president of vehicle engineering, are speaking out more on behalf of the company to market Tesla’s products.
“If you look at global EV sales, BYD and Tesla are still the main players driving the volume,” Koney said. “Going forward, Tesla will continue to be well-positioned.”
That didn’t take long: just days after launching a dedicated Copilot app for Android, Microsoft has restored balance to the universe again by making the same app available for those users who prefer iPhones and iPads.
As initially spotted by The Verge, the Copilot app for iOS and iPadOS seems to be an exact replica of the Android one, and is also free to use. The same rules apply: you can use it in a limited fashion without logging in, but signing into a Microsoft account gives you more prompts and more features (like image generation capabilities).
If you do sign in with a Microsoft account, then you can enable the latest and greatest GPT-4 model from Microsoft’s partner OpenAI. Responses will generally be slower but better, and bearing in mind that ChatGPT customers have to pay to get the GPT-4 version, this is a pretty good deal from Microsoft.
While it’s a notable move from Microsoft to give Copilot its own app, this hasn’t come out of nowhere: pretty much all of the functionality here was previously available in the Bing apps for Android and iOS, so little has changed in terms of what you can do.
Copilot everywhere
If you’re completely new to generative AI, these tools can produce text and images based on a few user prompts. You can get Copilot to do anything from write a poem about TechRadar to produce an image of a glowing Apple iPhone.
You can also get Copilot to query the web – if you need party game or travel ideas, for example – and have it explain complex topics in simple terms. It’s a bit like a supercharged version of Google Assistant or Siri from Apple.
Microsoft is continuing to push forward quickly with upgrades to Copilot, as it knows that the likes of Apple and Google are busy improving their own generative AI tools. It looks inevitable that AI will be one of the hottest tech trends of 2024.
And if you don’t want to install Copilot on your phone, you can find it in plenty of other places too. The same features are still available as part of Bing on the web, and Copilot has also now been added to Windows 11 and Windows 10.
Right now this Moosoo 2-qt air fryer is just $37.99 at Walmart. That’s ridiculously cheap even for an air fryer from a lesser-known brand. Reviews on the store page are generally positive too though at just 2-quarts it’s fairly small, and its cooking capabilities don’t come close to rivaling those of the best air fryers.
Alternatively, if you’re budget can stretch a little further we’d recommend this Ninja AF101 air fryer at Amazon. It’s $79.99 which is $50 less than its usual $129.99 price.
Today’s best air fryer deals
In our review of the entry-level Ninja air fryer we gave it four stars. We celebrated its cooking abilities, though it lost points for being small and a little pricey. At this discounted price it’s much better value for money, and while size is still an issue that’s only a problem for larger families.
If you’re living alone, or don’t need to cook much in this air fryer the 4 quart size shouldn’t be much of an issue. If anything its compact size could be a good thing as it won’t take up space on your worktop.
The caveat, however, is that some of these phones are only on sale in the US, while others are only on sale in the UK. That said, we’ve picked out multiple deals for both regions below, so you shouldn’t have a problem finding a model that suits your needs (and, more importantly, your budget).
If the rumors are right, we’re just a few weeks away from the official unveiling of the Samsung Galaxy S24 range – and in the meantime, unofficial leaks continue to give us some idea of what to expect from these flagship phones.
According to ETNews (via SamMobile), the Galaxy S24 phones won’t be coming with satellite connectivity for emergency messaging, a feature that Apple added to the iPhones with the launch of the iPhone 14 series last year.
The idea is that if you’re in trouble somewhere without any Wi-Fi or even cellular network coverage, you can still send an emergency SOS message to share your location and to get help – and the functionality works pretty well, too.
Where one of the big phone manufacturers goes, the others usually soon follow, but if this latest report is correct, then Samsung hasn’t been able to add satellite connectivity to the Galaxy S24 range – and it’s not immediately clear why.
It’s been coming
If the Samsung Galaxy S24 series does indeed launch without the ability to talk to satellites, it would be something of a surprise. The feature was originally rumored to be arriving with the Galaxy S23, launched after the iPhone 14 range.
That didn’t happen of course, but then it seemed even more likely that satellite support would be built into the Samsung Galaxy S24 phones, with a Samsung exec going on the record to say that the company was developing the technology.
Those comments might give us a clue as to why the tech isn’t ready yet: Samsung is apparently trying to integrate two-way satellite support into its phones, rather than the one-way communications that the iPhones offer.
Perhaps the functionality isn’t quite ready – or perhaps this latest report is inaccurate. We’ll know for sure when the Galaxy S24 series launches, and that almost certainly seems to be happening on January 17, 2024.
Nvidia had an interesting year to put it mildly. In more recent times, we’ve had a strange kind of love-hate relationship with Team Green, mainly because it makes great graphics cards, but then tends to also make massive dents in our bank balance if we want to, you know, actually buy them.
The pricing of Nvidia’s Lovelace GPUs was sky-high for the high-end models released last year, but what about this year? How did the company fare when more affordable RTX 4000 graphics cards were launched? Let’s dig into this, and also where Team Green made its big bucks – spoiler alert, not from you or me, or other gamers – as we evaluate Nvidia’s 2023.
(Image credit: NVIDIA)
Nvidia kicks off with big guns for laptops and the RTX 4070 Ti
First of all, we got RTX 4000 GPUs for laptops, and there were a bunch of these. A full house, in fact: RTX 4050, 4060, 4070, 4080 and 4090 GPUs.
These mobile graphics cards were generally well-received, even if there were some complaints about the RTX 4090’s relative spec compared to the desktop incarnation – though it’s still an undeniably powerful laptop performer (if very pricey – no surprises there, though). And also there was the matter of the RTX 4070 mobile being perceived as something of a weak link in some quarters (with the 4080 offering a pretty sizeable step up in performance).
Secondly, Nvidia brought in a new desktop Lovelace graphics card to follow up on the RTX 4090 and 4080, the first two RTX 4000 GPUs which were launched late in 2022.
(Image credit: Future)
The upper-mid-range RTX 4070 Ti was revealed at CES 2023 and went on sale swiftly after the show, but there was a problem with this new graphics card. Yes, it was cheaper – and finally a more affordable Lovelace GPU, hitting shelves with an MSRP of $799 in the US (and in line with that elsewhere), compared to the RTX 4080 which was a far weightier $1,199 (a truly wallet-worrying increase in comparison to the RTX 3080).
However, the trouble with the RTX 4070 Ti was that it looked suspiciously like the canceled RTX 4080 12GB – and some were disappointed at the relatively modest upgrade compared to its predecessor. Still, it wasn’t a bad GPU as such, just not everything we hoped it would be (and the 12GB of VRAM remained a definite blot on the spec landscape).
This was only the start of the desktop GPU launches for Lovelace in 2023, though, and one particular graphics card was to make a much more impressive entrance and bigger impact on the market.
(Image credit: NVIDIA)
Nvidia’s RTX 4070 – the Lovelace champion
The RTX 4070 took a while to turn up after its 4070 Ti stablemate hit the shelves, but the graphics card that took the crown of the best Nvidia GPU in 2023 finally arrived in April.
We called the RTX 4070 the “ultimate 1440p gaming card” and praised its fantastic price/performance ratio, even though it did notch up the price over the RTX 3070 (by 20%), meaning it was undeniably pricey for what’s a mid-range card. Still, this GPU was such a power-packed mid-ranger that it held the top spot in our best graphics card roundup for around half a year, until AMD’s RX 7800 XT turned up in September to steal the crown.
So, while the price hike was regrettable, the value proposition was still strong, and the RTX 4070 offered performance levels that equated to the RTX 3080, or even 3080 Ti in some cases – and it was certainly more affordable than those cards.
This was, and remains, the highlight of Nvidia’s Lovelace range in our books, and a high point for Team Green in 2023.
(Image credit: Future / John Loeffler)
Trio of RTX 4060 models brought some budget relief (of sorts)
From a high point, to a considerably lower one in some respects, we also witnessed the debut of RTX 4060 models this year. These were much-awaited graphics cards, given Nvidia’s lackluster performance at the budget end of the market as we discussed at length this time a year ago in our overview of Nvidia’s 2022.
The RTX 4060 Ti was the first model to pitch up in May and it was seriously disappointing with its pricing and lack of VRAM (just 8GB, combined with a narrower memory bus than its predecessor, though it made up for this in other ways to an extent). Overall – DLSS 3 and Lovelace bells and whistles aside – this initial debut was not all that much faster than the RTX 3060 Ti, and rather underwhelming, frankly.
The 8GB version was also shied away from due to the knowledge that a 16GB variant of the 4060 Ti was in the works, and it came out in July. But this spin disappointed too, with the same memory bus holding back the larger quantity of video RAM – no other upgrades were applied, aside from the VRAM doubling – and the 4060 Ti was a good deal pricier too.
The most sensible release in this bracket of Lovelace GPUs was the RTX 4060, which arrived in-between the two 4060 Ti models, landing in June. While the RTX 4060 caught a good deal of flak from gamers and reviewers alike, as we argued at the time, it’s actually a pretty solid value-for-money graphics card – if unfortunately positioned (in terms of comparisons drawn to the RTX 3060 Ti, a board that was unusually good from Nvidia’s last-gen).
The RTX 4060 also had its thunder rather stolen by AMD’s RX 7600 which took the top spot in our list of the best cheap graphics cards and held it.
All in all, the RTX 4060 family was a somewhat shaky proposition, but the RTX 4060 itself is a 1080p workhorse that shouldn’t be overlooked (even though it was, to some extent). Finally, Nvidia offered something palatable at the budget end of the market (particularly when you consider the additional benefits of DLSS 3, of course, for games that support it).
(Image credit: Future / John Loeffler)
Lovelace in 2023: pricing and sales woes
An overriding factor with Nvidia’s graphics cards this year was that price tags remained pitched on the high side. As noted, there was some relief at least with the RTX 4060, but elsewhere gamers were still left with a feeling that Nvidia was determined to push the boundaries with levels of pricing, trying to extract as much profit as possible without turning off buyers completely.
This led to some pretty terrible reported sales for some of its graphics cards, like the RTX 4060 Ti (8GB), which sold poorly on its release – and the 16GB version was launched without any notice (or sending out cards to reviewers). It’s no surprise Nvidia wanted to keep that model released on the quiet, though.
The most woeful tale of graphics cards sitting on shelves gathering dust this year was the RTX 4080, though (a GPU launched last year, of course). According to rumors and anecdotal reports – though there was a good old weight of these – sales levels were truly dire for the RTX 4080 throughout 2023. Gamers either went for the RTX 4070 Ti, or pushed to save for an RTX 4090 if they wanted to go really powerful, skipping over the RTX 4080 (or so went the whispers from the grapevine).
And it makes sense that the RTX 4080 performed in a distinctly wobbly fashion, demand-wise, when you consider the strong rumors that Nvidia is going to revamp this whole space in the Lovelace line-up, scrapping the 4080 in theory and replacing it with an RTX 4080 Super. (Along with an RTX 4070 Ti Super, maybe, or plain 4070 Super, or perhaps both of these GPUs).
In other words, this heavy reworking could be read as Nvidia admitting it has made a mistake in terms of where its existing upper-mid-to-high-end GPUs are pitched, particularly the RTX 4080. Rather backing up those stories of dreadful sales figures, it must be said.
There were definite problems here, in short, for Nvidia, but we shouldn’t forget that despite these speedbumps, Team Green is still by far the dominant player in the desktop GPU market. AMD’s graphics cards did take advantage of these mentioned weaknesses, and sold better certainly according to some metrics, but it was hardly a case of Nvidia losing its GPU crown. (Team Green still holds around an 80% share of the desktop market).
(Image credit: Nvidia)
Sky high AI
We can talk about GeForce graphics cards until the polygonal cows come home – in a beautiful ray-traced sunset no doubt – but this wasn’t what Nvidia was really focused on in 2023. It wasn’t gaming that was the priority for Team Green, of course, but AI – where the real cash cows were to be milked.
AI chips were the force that helped drive record revenue in Q3 2023 as Nvidia CEO Jensen Huang declared that the “era of generative AI is taking off” and Team Green joined the $1 trillion club with its market value spiralling upwards. Even the US ban on selling this silicon to China, a huge market, that kicked in from November, didn’t dampen the prospect of massive profits going forward (the money will just be raked in from other regions, we’re told). So, the importance of this growth market that Nvidia is firmly plugged into can’t be underestimated.
Why are we banging on about AI? Because it could, in theory, explain high pricing maintained on the consumer front. With the boom in AI chip sales offering such a tempting level of profits, this may have been part of the reason why Nvidia held on to higher levels of pricing for consumer GPUs (and purportedly pulled back on GeForce production mid-year). Why sell off Lovelace at anything less than a premium, when producing these GeForce graphics cards is a distant second fiddle to the money to be made in the explosive growth of AI right now?
Indeed, here at TechRadar this year we’ve even had conversations about whether regarding gaming GPUs, Nvidia might just chuck it all in down the line (maybe after RTX 5000, or 6000) and focus on AI full-stop. There are a lot of factors to consider there, mind you, not the least of which is that the big players have plans to make their own AI chips to save costs, with Microsoft being the latest tech giant to be heading down that particular avenue.
(Image credit: Remedy Entertainment)
DLSS 3.5 – the best gets even better
Nvidia continued to impress with its efforts to boost frame rates with upscaling tricks, following up on the release of DLSS 3 last year with DLSS 3.5. This new version arrived in August and was made to improve ray tracing fps (frames per second) specifically, using ‘ray reconstruction’ for better image quality.
Essentially, with DLSS 3.5 turned on in ray-traced games that support it – like Cyberpunk 2077 and Alan Wake 2 – you’ll get a higher level of detail and sharpness, and faster frame rates.
This marked a major development as it helps to make ray tracing a more realistic proposition without tanking the poor old frame rate excessively, and the really exciting bit – for those who don’t have an RTX 4000 GPU – is that ray reconstruction also benefits RTX 3000 and 2000 graphics cards. Finally, some of Nvidia’s new graphics trickery has made its way to previous-gen GPUs.
On top of this, as the year rolled to an end, Nvidia announced that over 500 games (and apps) now support RTX technologies, meaning ray tracing or DLSS (or both). That’s a pretty wide-ranging level of support now.
(Image credit: NVIDIA)
GeForce Now also got better
In January, the top tier of the cloud gaming service was upgraded to the GeForce Now Ultimate subscription, powered by RTX 4080 GPUs and streaming at up to 240 fps, while bringing lag (ping) down considerably to make for a much smoother gameplay experience.
Furthermore, Nvidia’s streaming service got a whole lot of new games in 2023, and that included titles from Microsoft’s PC Game Pass library (a hundred of them, in fact). Along with this (and tied up with Microsoft’s acquisition) we witnessed the first appearance of Activision games on GeForce Now (since they were briefly available at launch, then vanished). A trio of Call of Duty titles pitched up in November: Modern Warfare 3, Modern Warfare 2 and Warzone.
(Image credit: Future / John Loeffler)
Concluding thoughts
Nvidia had a great 2023 in a lot of ways – certainly when it came to the company coffers. Team Green joined the $1 trillion club and rode the AI wave – the hottest bandwagon in tech town in a long, long time – with considerable glee.
But while Nvidia made friends with all those big tech companies desperate for high quality, heavyweight GPUs to drive their AI advancements, the firm’s relationship with gamers remained a more torrid affair.
Okay, there’s no doubting some good things happened with PC gaming this year. Finally, we experienced some budget joy with the RTX 4060, and a sterling mid-range GPU in the RTX 4070, even if the latter was more costly than we ideally would’ve liked. But there were also disappointments, particularly with pricing on a general level, which continued to be a thorn in the side of gamers in the main, as the RTX 4060 Ti and last year’s RTX 4080 sold particularly poorly by all accounts. Not to mention that Nvidia let AMD take the budget crown with the RX 7600.
DLSS 3 remained the gift that keeps on giving – with older-generation GPUs getting some love, finally, with ray reconstruction – leaving AMD huffing and puffing to catch up with its own take on upscaling (FSR).
On balance, 2023 must go down as a good year overall for Nvidia, there can be no arguing on that score – but we can only hope for some further relief on the pricing front when it comes to the GeForce GPUs that arrive next year to complete the Lovelace line-up.
Today is the second last day of the year, and many are already on their end-of-the-year vacation. But pay attention, because some really interesting developments are taking place in the world of artificial intelligence. Ahead of the Consumer Electronics Show (CES 2024), LG has revealed that it will be unveiling its AI agent — a smart home hub, a robot, and a house and pet monitoring system. In other news, the global managing partner in generative AI at IBM, Matt Candy, has advised professionals that those who are capable of working with AI using language and creative thinking will have their jobs secured in this field. This and more in today’s AI roundup. Let us take a closer look.
LG to unveil AI agent at CES 2024
In a press release, LG revealed that it will unveil its smart home AI agent at CES 2024. G’s smart home AI agent boasts robotic, AI, and multi-modal technologies that enable it to move, learn, comprehend, and engage in complex conversations. With its ‘two-legged’ wheel design, LG’s smart home AI agent is able to navigate the home independently. The intelligent device can verbally interact with users and express emotions through movements made possible by its articulated leg joints. Moreover, the use of multi-modal AI technology, which combines voice and image recognition along with natural language processing, enables the smart home AI agent to understand context and intentions as well as actively communicate with users, claimed the company.
IBM AI chief has a piece of advice for professionals
According to Matt Candy, IBM’s global managing partner in generative AI, future jobs will require individuals with skills in working with AI, emphasizing language and creative thinking cultivated through liberal arts degrees. He believes as companies globally intensify their focus on AI in response to automation trends, the sought-after skills for these positions may not necessarily revolve around coding or technical hardware knowledge. Instead, proficiency in understanding language and its application could become crucial for well-paying AI-related jobs.
“Rather than us having to learn to talk the language of technology and programming computers, effectively they’re learning to talk our language,” Candy told Fortune.
Michael Cohen admits to sending his lawyers fake AI citations
Michael Cohen, who served as an attorney for former US President Donald Trump, admitted to accidentally submitting fabricated AI-generated citations in a court filing, reported NBC News. He mistakenly believed that the AI bot Google Bard was an advanced search engine, using it to research legal cases to support ending his supervised release. The AI-generated cases were non-existent, revealing Cohen’s error. Cohen, previously sentenced for various crimes including making secret payments and lying to Congress, now acknowledges the unintentional use of fictitious information in his legal filings.
In court filings, Cohen said that he had “not kept up with emerging trends (and related risks) in legal technology and did not realize that Google Bard was a generative text service that, like Chat-GPT, could show citations and descriptions that looked real but actually were not”.
AI makes a big revelation about Raphael’s masterpiece, the Madonna della Rosa
Researchers from the UK and the US have found that not all of Madonna della Rosa, a masterpiece by Raphael, was painted by him and AI has played a massive role in uncovering this mystery, according to a report by Science Alert.
“Using deep feature analysis, we used pictures of authenticated Raphael paintings to train the computer to recognize his style to a very detailed degree, from the brushstrokes, the color palette, the shading and every aspect of the work,” said Hassan Ugail, mathematician and computer scientist at the University of Bradford.
The AI revealed that the face of St Joseph in the famous painting was not Raphael’s work but Giulio Romano, one of his pupils.
With a boost from AI, Nvidia, and AMD witness the best year since 2009
Semiconductor stocks had their most successful year in over a decade, marked by a 65 percent rise in the Philadelphia Stock Exchange Semiconductor Index, with 2023 being its best-performing year since 2009, reported Bloomberg. The surge was driven by chipmakers at the forefront of AI applications. Notably, Nvidia experienced explosive sales growth, with its shares more than tripling and becoming the first chipmaker to surpass a $1 trillion market capitalization. Advanced Micro Devices (AMD), another key player in AI, ranked second in the index with a nearly 130 percent increase in its stock value for the year. The strong performance reflects the growing importance of semiconductor companies in the AI-driven technology landscape.
I’ve drawn attention to Amazon’s excellent Apple AirTag deals a couple of times already this sales season, but given the unpredictability of the retailer’s 2024 prices, I think it’s worth highlighting them once more before the year is out.
Right now, you can pick up a four-pack of Apple AirTags for just $78.99 (down from $99) in the US, or £95 (down from £119) in the UK. The single-pack AirTag remains on sale, too, at just $23.99 (down from $29) in the US, or £29 (down from £35) in the UK. All four prices represent Black Friday-equaling offers, so you needn’t worry about having missed out on this year’s biggest AirTag savings by picking up one of Apple’s pocket-sized object trackers today.
As expected, AirTags continue to rank among Amazon’s best-selling products – the single-pack is the retailer’s best-selling electronics product, period – so we suggest you act fast if you’re looking to snag an AirTag bargain while stocks last.
Here at TechRadar, we’re not afraid to disagree with our colleagues. In our review of the Marshall Middleton wireless speaker, we marked the product down for being a “jack of all trades, master of none” – but for me, that’s what makes the Middleton so great.
This Bluetooth behemoth isn’t as cheap as, say, the Sonos Roam, nor does it offer the ultra-premium audio performance of the Orange Box, but it does everything – and I mean everything – well enough to warrant a seat at the best Bluetooth speaker table.
Styled as a miniature amplifier, the Marshall Middleton is all about that bass. Two 15W 3-inch woofers, two 10W 3/5th-inch tweeters and two massive radiators deliver lower-pitched tones than the smaller Marshall Emberton 2, and the Middleton offers useful treble adjustment, where the latter speaker doesn’t. Battery life clocks in at a more-than-solid 20 hours, and the Middleton is dust and water resistant, too.
If you have been waiting to purchase an Apple device, then this may be the right time to do so. Retailer Vijay Sales has announced its Apple Days sale. The sale, which starts from 31 December, 2023 offers a series of deals and discounts on Apple products. Along with the discount, the company is also offering an instant discount of up to Rs 5000 on HDFC bank card.Additionally, at physical stores of Vijay Sales, one can benefit with an exchange bonus extending up to Rs 10,000. During the Apple Days sale period, for the iPhone 15 Pro and iPhone 15 Pro Max models, Vijay Sales is offering a higher storage variant at almost the price of the lower storage variant. The pricing will be as follows
Previous Price
Apple Days Price
Instant Discount (HDFC Credit & Debit Cards)
Bank Effective Offer Price
Loyalty Points Earnings
iPhone 15 Pro 1TB
184,900
162,990
3,000
159,990
1222
iPhone 15 Pro 512GB
164,900
151,900
3,000
148,900
1139
iPhone 15 Pro 256GB
144,900
135,240
3,000
132,240
1014
iPhone 15 Pro 128GB
134,900
125,900
3,000
122,900
944
iPhone 15 Pro Max 1TB
199,900
172,990
3,000
66,990
1297
iPhone 15 Pro Max 512GB
179,900
164,900
3,000
75,820
1237
iPhone 15 Pro Max 256GB
159,900
149,240
3,000
66,990
1119
“Apple devices deserve the best protection, and Vijay Sales has got you covered. Elevate your ownership experience by adding Protect+ to your purchase. And here’s the cherry on top – Vijay Sales offers up to a delightful 15% discount on Protect+, ensuring your newly acquired devices stay safe and secure. Another advantage of shopping with Vijay Sales is the MyVS loyalty program, which rewards buyers with 0.75% loyalty points on shopping at their stores and eCommerce website. Every point earned is worth a rupee at the time of redemption at stores,” said the company.
