Spotify rolls out token-enabled playlist for NFT owners

Music streaming giant Spotify seems to be experimenting with a few interesting ideas right now. After announcing an AI-powered DJ feature, the company’s Twitter account has basically confirmed another experimental feature that lets owners of certain Non-fungible Tokens (or NFTs) listen to a curated playlist.
On Twitter, NFT stakeholders such as Kingship and Overlord announced the arrival of token-enabled music playlists. Those who own NFTs from select artists will get to listen to ‘exclusive’ curated playlists. This new Spotify feature is available to Android users in the U.S., Canada, the U.K., Germany, and Australia.

Announcing the collaboration with Spotify, Kingship tweeted, “We, KINGSHIP strive to ALWAYS be at the forefront of technology and music. Now, we’re taking this commitment a step further by launching a brand new (sic) token-enabled playlist with @Spotify! This is a special curated playlist exclusively for KINGSHIP Key Card (NFT) holders.” To this, Spotify replied, “Excited to have you here.”
What are NFTs
For those who don’t know, NFTs are unique digital items that can’t be replicated and hence grant the buyers their exclusive ownership. These NFTs are stored in the blockchain and each sale or transfer of ownership is recorded. In the past few years, several musicians and artists have converted their works into NFTs and sold them on marketplaces like OpenSea.

How Spotify’s token-enabled playlist works
Going by the information shared by Kingship, Spotify users must connect their crypto wallet with the eligible NFT and connect the wallet to their music streaming account. The wallet options available are Metamask, Trust Wallet, Rainbow, Ledger Live, and Zerion.
The pilot programme is one of the early cases where a major streaming platform has collaborated with NFT creators to bring additional value to the digital token purchases. Kingship stated, “This is a special moment. We’re all about unlocking real value for our community and pushing the boundaries of music and blockchain, and having our holders be at the forefront of this space.”